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Effy

Effy
Effy Jewelry at Good Old Gold Jewelers

About Effy

Effy Hematian, the founder and lead designer for his self-named jewelry brand, has been a rising star in the world of jewelry since 1979. The fashion jewelry that’s crafted at the Effy studio has this in common: The constant pursuit of quality combined with countless glamorous jewels. A piece of Effy fashion jewelry is a fascinating swoop of curves and bright color, giving it a certain charm that makes it perfect for any time of the year. Here at Good Old Gold, we’re pleased to be able to offer our customers collections of fashion rings, pendants, and earrings from Effy, and we’re sure you’ll love what they have to offer.

Popular Effy Collections at Good Old Gold

Effy takes most of its inspiration from nature, and that comes through in most of the pieces we offer at Good Old Gold. For example, when you take a look at Effy pendants, you can see life flourishing in pieces that feature seashells, peacocks, flamingos, and dozens of jewel-encrusted sea stars. One of our favorite pendants from Effy is a mosaic of violet sapphires designed to mimic a shallow seabed, with diamond sea stars glittering on that elegant spread. It’d be effortless to pair them with the sea star or butterfly earrings offered by the designer, thanks to the blue & multicolored sapphire and diamond utilized in these glorious pieces.

Alternatively, if you’re looking for a gorgeous fashion ring, Effy has you covered too. In addition to the glittering colored gems that are common in Effy designs, their fashion ring designs take advantage of the hues of colored gold—many of the rings offered have interplays of 14k rose and yellow gold, as well as more exotic choices. But no matter your choice, you can be sure that the fashion rings from this esteemed designer have the kind of whimsy that characterize their other jewelry designs, such as snakes, starfish, and even intertwined loops made to look like tree branches.

Why Shop for Effy at Good Old Gold?

Since 1980, Good Old Gold has been the first and last word in fashion jewelry, and it’s no secret that we showcase only the finest brands. Effy represents one of those top-shelf brands, and we’re always eager to discuss their pieces with our customers. Still, don’t forget that we carry other amazing fashion jewelry, as well as wedding bands, engagement rings, and Swiss-quality timepieces. If you’re interested in learning more about what Effy offers, don’t hesitate to contact us today at 516-798-5151 or visit us in our Massapequa Park, New York showroom today!
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